Naomi Lancet


The Art of an Eccentric Lifestyle
 of a Japanesy Kiteboarding Gypsy.
Working passionately while traveling worldwide.

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Must Read Book List 

The Lean Startup     by  Eric Ries
Personal MBA      by JoshKaufman
Anything About You byDerek Sivers 
Blink: The Power of Thinking without Thinking
   by Malcolm Gladwell
The Art of Non-Conformity
   by Chris Guillebeau
What the Most Successful People Do Before Breakfast 
   by Laura Vanderkam
168 hours    by Laura Vanderkam


Rework
by Jason Fried & David Hansson, Founders of 37 Signals

"Let's retire the term entrepreneur.  It's outdated and loaded with baggage. It smells like a members-only club.  Everyone should be encouraged to start his own business, not just some rare breed that self-identifies as entrepreneurs.  There's a new group of people out there starting business...They are just doing what they love on their own terms and getting paid for it.  So let's replace the fancy-sounding word with something a bit more down-to-earth.  Instead of entrepreneurs, let's just call them starters.  You don't need an MBA, a certificate, a fancy suit, a briefcase, or an above-average tolerance for risk.  You just need an idea, a touch of confidence, and a push to get started."


Delivering Happyness: A Path to Profits, Passion, and Purpose
by Tony Hsieh, CEO of Zappos.com, Inc.

"There were literally thousands of different brands in the footwear industry.  The real business idea was to eventually form partnerships with hundreds of brands, and have each of the brands provide Zappos with an inventory feed of what was in each of their warehouses.  Zappos would take orders from customers on the Internet, then transmit the order to the manufacturer of each brand, which would then ship directly to the Zappos customer.

This was known as a 'drop ship' relationship, and although it already existed in many other industrieds, drop shipping ha never been done before in the footwear industry.  Nick and Fred were betting that they would be able to convince the brands at the next shoe show to start drop shipping, and hen Zappos wouldn't have to own any inventory or worry about running a warehouse."  60

"...and I rarely carry any business cards around with me.  Instead, I really prefer to focus on just building relationships and getting to now people as just people, regarless of their position in the business world or even if they're not from the business world.  I believe that there's something intersting about anyone and everyone -- you just have to figure out what that somethin gis.  If anything, I've found that it's more interesting to build relationships with people hat are not in the business world because they most always can offer unique perspectives and insights, and also because those relationships tend to be more genuine."

The Power of Nice: How to Conqer the Business World with Kindness
by Linda Kaplan Thaler and Robin Koval

"When you learn to shed the "me vs. you" mentality, you open up opportunities for everyone." 21

"You have to treat everyone you meet as if they are the most important person in the world - because they are." 9

"When you're desperate to get your slice of the pie, why would you be interested in helping other people get their piece?  Had Ernest Hamwi taken that attitude when he was seling zalabia, a very thin Persian waffle, at the 1904 World's Fair, he might have ended his days as a street vendor.  Hamwi noticed that a nearby ice-cream vendor ran out of bowls to serve to his customers.  Most people would have sniffed, 'Not my problem,' perhaps even hoping the ice cream vendor's misfortune would mean more customers for him.  Instead, Hamwi rolled up a waffle and plopped a scoop of ice cream on top, creating one of the world's first ice-cream cones.  He helped his neighbor--and, in the process, made a fortune.  That's the beauty of heping other people to get theirs--you often help create a bigger poie in the bargain."  19

"For Yvon Chouinard, the founder of the outdoor-gear company Patagonia, sharing the pie means offering his employees the same benefits that made him want to start up his own company.  'We have a policy here--it's called'Let My People Go Surfing.'  A policy which is, when the surf comes up, anybody can just go surfing. . . .That attitude changes your whole life,' Chouinard told psychologist Mihaly Csikszentmihalyi in Good Bsiness: Leadership, Flow, and the Making of Meaning."  24

"Whenever you feel as if you've lost out relative to someone else, give them more.  If you're burning with envy over someone else's promotion, send her flowers.  If your sister just purchased a palatial country home, maker her dinner at your apartment.  Why? you ask.  WHen you start acting from a place of abundance, you'll start to feel that sense of abundance.  Once you start to experience that richness, you won't worry so much bout what the Joneses have."  28

"Ever wonder why car dealers so often give you flowers or even DVD players after you've purchased a new vehicle?  The reason is simple:  The little gift will make you enjoy the big-ticket item more.  Studies have shown that customers who were given a present after making a major puchase, like a car or a television, reported more satisfaction with the product than customers who were not given a gift."  36

"When you learn to let go of your pride and stop keeping score, you'll find that actually you'll do much better.  Because most of life isn't me vs. you.  Most of the time, we work in teams.  We cooperate.  That's what civilization are all about.  There may be one president, but it takes 535 members of Congress to run our legislative branch.  You and your coworker may engage in a friendly competition about who has a better sales record, but the bottom line is that you'll both need to do well if you want your company's revenues, and stock price, to rise."  43

"Don't tell others what you're against--tell them what you're for.  You can reframe any conversation you have, brining your opponent over to your side.  Jay Leno told us, "You can say 'Close the damn window,' or you can say 'Is it cold in here?' actually works better, because you're then asking a question that people can respond to.'  You're also making closing the window the other guy's idea, which we've learned is one of the best ways to get your ideas accepted.  If we have a client who doesn't like an ad that we think is terrific, we'll ask him what he would do to improve it.  If we like his idea, we might say,'I never thought of it that way.  Incorporating your idea into the commercial would probably make it a lot better.'  Once their input has been folded in, they own it--and, of course, are 100 percent behind it."  53

"We're insecure species.  That's why you need to do a little work to help others relax and show that you're a friend.  Your body language can speak volumes on this score.  THere are lots of ways to tell peole, 'I'm unarmed.'  Getting up from your desk and sitting next to a visitor to your office is one.  Having open body language--arms and legs uncrossed--is another.  Tilting your head signals, 'I'm interested.'  Opening both palms tells the other person,'I'm being straight with you.' "  54


Ladies Who Launch - Embracing Entreprneurship & Creativity As A Lifestyle
by Victoria Colligan & Beth Schoenfeldt 

"Creativity is innate.  It is so crucial for women that without an outlet for creativity, a woman will be frustrated, depressed.....The expression of creativity, either through a hobby, home, family, or career is what leads to a woman's fulfillment." 102

"Without intuition you can't have creativity....Launching is really as simple as taking your life experiences, from every textbook you've read, country visited, job held, magazine flipped through, film seen, relationship had, breakup endured, and circumstance experienced, and turning them into some form of expression....What you 'create' is a product of who you are at this point in your life, and how you distinguish that is by making it unmistakably you." 109

"We love the story of Wangari Muta Maathai, founder of the Greenbelt Movement, 2004 Nobel Peace Prize winner, biologist, professor, and now a Kenyan government minister.  She rose to fame as a tree planter.  Her aim was to rebuild her local economy and the environment in Kenya through rebirthing the forests that had been decimated by soil erosion and industrial development.  She started by planting a few seeds in her own yard, and gradually, by sharing the idea with other women, got them to do the same.  This movement started small but grew to be of international significance.  There were serious hardships along the way.  Maathai was so severely beaten during a governmental protest that she lost consciousness, and she continually faced intense criticism from Kenyan officials for decades before she received global recognition for her efforts....Most of us don't face challenges this frightening.  One seed at a time, she made a difference, and eventually built forests.  One tree at a time, one woman at a time, she created a movement." 160


The Trump Card by  Ivanka Trump
"The single best indicator of your success starting out will be your ability to relate to other people--your boss, your clients, and your coworkers.  Traveling is probably the best way I know to learn to interact with others, to boost your confidence in unfamiliar settings, and to improve your people skills.  When you have to communicate with people who might not speak your language or share your customs, it forces you to break out of your shell and adapt.  It lifts you out of your routine." 56


excerpt by Chris Dewofe- Co-creator, former CEO of MySpace

"...values we wanted everyone on our team to share:
1.  Competitive; passionate about the product or mission
2.  Exceptionally smart, creative thinkers
3.  Nonbureaucratic, nonpolitical--just results-oriented
4.  Open-minded and collaborative
5.  Big thinkers striving to make a big impact
6.  Aggressive movers with the ability to change direction when things aren't working
7.  Unwilling to accept mediocrity  (***my favorite***)
8.  Deeply curious with a desire to evolve and challenge tradition (***another favorite***)
Now, these eight attributes might not be right for every company, but identifying them in this specific way and socializing them throughout our organization led to a collaborative, fast-moving atmosphere and allowed us to keep our focus where it needed to be--on providing a better product or service.  It allowed us to create an environment for taking risks, and it's been my experience that all successful inventions or projects are a result of taking risks somewhere along the line." 121


"The most successful people I know spend more time asking questions of he people around them than they do answering the.  When you ask a question, you gain another point of view to couple with your own; ask it several times, and you gain even more perspective and put yourself in a better position to make a knowledgeable decision." 128